“Why Patient Engagement Requires a Full Platform”

In the healthcare consumer experience, reality does not always meet expectations. Patients are demanding a virtual care, digitized healthcare experience. Although these tools have been in the market for some time, providers are not yet using them to their full potential to enhance the patient journey. As a result, patients are not selecting—and staying loyal to—healthcare providers, which ultimately leaves revenue on the table. To cater to these digital demands and accelerate healthcare delivery, healthcare organizations need platforms that enable patient self-scheduling, appointment reminders, digital patient intake, and a consistent communication experience that eases patient interactions with their healthcare

provider. Targeted patient communications with appointment

reminders, information to help consumers prepare for

appointments, and tips for encouraging preventive care are

vital to getting the patient in for virtual care. Meanwhile,

streamlined patient intake technology can boost operational

efficiencies to meet patient and provider needs. Together, these

digital tools provide a connected patient experience.

 

A growing population of patients are looking for providers that

offer flexible appointment options beyond in-office visits. Virtual

care options like telehealth and on-demand services have grown

significantly, offering patients a seamless experience from the

comfort of their own home or through the use of mobile kiosks

strategically placed in remote locations.

 

Many patients prefer to use digital tools to check in to their 

appointment in advance. Digital check-in offers a convenient way to speed up the intake process and spend less time in the waiting room. Now facing COVID-19 concerns and now, monkeypox, patients want contactless check-in options that help avoid touching pens, clipboards, and other surfaces that can carry viruses.

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In a recent study conducted by Salesforce, 71% of healthcare consumers feel responsible for managing their health, but only 23% completely trust the healthcare

industry has the technology to enable them to manage

their own care. Many healthcare organizations likely fall

short in their digital offerings and patients are taking 

notice. The study demonstrated a strong correlation

between the availability of consumer-oriented online

technology and the likelihood of high-trust patient-

provider relationships. Nearly two-thirds of study

respondents (64%) associated the availability of three or

more online services with the likelihood of a better

experience.

 

Patient engagement technologies, like patient self-

scheduling, can help fulfill these patient expectations,

yet providers are slow to adopt these solutions. Ninety

percent of patients, including Baby Boomers, told

Salesforce they want access to self-scheduling tools,
yet only 53% of providers actually offer them—and many

of those are simply online request forms that are not

designed to consider provider rules and preferences or

integrate into existing workflows.

 

The patient experience is not linear. It is cyclical as

patients move from self-scheduling to preparing for the

appointment, receiving care, and back to scheduling

their next check-up. The digital patient experience needs

to reflect that pattern and support an ongoing cycle that continues to evolve.  Therefore, to better meet patient expectations, I have joined Sirach Health and Wellness to not only offer patients an opportunity to tap into these digitized resources but to also offer a streamlined healthcare experience through the use of virtual care

solution kiosks.

 

If you are in the Tucson, Arizona community, please click the link (https://www.sirachhealthwellness.com/book-online) to sign up for your personalized subscription to receive care from licensed and board-certified clinicians.

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